Monthly Art Digest - July 2022
Immersiveness in Art
Art is one of the brightest examples of change and development – there is no limit to creativity. As more and more people are getting the opportunity of self-fulfillment, the forms of art that were impossible to imagine a couple years ago constantly emerge. Immersive art is a relatively new trend with a great potential of obtaining a seat of honor among the 21st century art. Creators of the immersive spaces imply VR, holography, digital projection, and other developing technologies in order to create an out-of-this world environment, an escape from reality. The audience does not simply observe such exhibitions, it becomes its part.
New York:
“Sleep no more” immersive experience – the legendary variation of Shakespeare’s Macbeth. First launched in 2011, it takes place at the McKittrick Hotel. The experience was closed during the outbreak of the pandemic. Luckily for the bored dwellers of NYC, the performance has returned.
Image source: https://mckittrickhotel.com/sleep-no-more/
“Life of a Neuron” at Artechouse – Artechouse is one of the most well-known spaces for immersive and technological art experiences in NYC. This month it you can visit it to see an unexpected collaboration of artists and scientists. The participants will be guided into the human brain and see the story of a neuron, “the thinking cell of the brain”, from birth to death.
Image source: https://www.artechouse.com/program/life-of-a-neuron-nyc/
Museum of ice cream – a well-known experience in Soho which becomes even more popular during the hot summer days. This is not a simply tasting experience, but a full-scale immersive exhibition dedicated to everyone’s favorite… ice cream.
Image source: https://www.museumoficecream.com/
“Intuitive art” experience at Unarthodox – our creative space started hosting immersive experiences way before it became such a hot trend and continues doing it in our unique, unarthodox way. The Intuitive Art experience goes not only beyond observing, but even beyond simply participating. While attending the event, our guests will be accompanied into the unexplored corners of their subconsciousness, where their emotions are waiting to be fully expressed with paint and brushes. Everyone has a chance to find their unarthodox element here and to show creativity they might not have known they possessed.
Image source: https://www.unarthodox.com/intuitive-art-experience
Gustav Klimt experience – an experience very much similar to the beloved exhibition of Van Gogh is coming to NYC and is dedicated to another outstanding artist Gustav Klimt. Although the immersive space will only open in fall, we want our readers to get ready so that you don’t miss it!
Image source: https://klimtexpo.com/new-york/
International Art Digest:
“Teamlab borderless” – a place to wander without a map and to get lost in the world of artworks that intermingle without borders. Tokyo, Japan.
Image source: https://borderless.teamlab.art/
Area 15 in Las Vegas hosts a great immersive experience that every family will love - “Illuminarium”. It brings the visitors into the space where they can explore other planets and learn something new about the unexplored and endless universe.
Image source: https://area15.com/experiences/illuminarium/
Atelier des Lumieres in Paris, France has two immersive exhibitions to offer – one is dedicated to Cezanne’s depictions of the French Provence and a another one to Kandinsky’s world of abstractions.
Superblue, Miami presents a mirrored labyrinth by Es Devlin, teamlab’s immersive space and “Massless clouds between sculpture and life”. The labyrinth brings the participants into a transcendent digital environment, from where they move to a beautiful immersive art space. For additional price, the last experience lets the visitors into the ever-changing installation where they interact with clouds made of soap bubbles.
Image source: https://www.superblue.com/miami/
Article by Etel Simkina,
Unarthodox Element Blog Contributor